Music in Twentieth Century Wales Essay Example | Topics and Well Written Essays - 2000 words

Music in Twentieth Century Wales - Essay Example Through education and the support of patrons, Welsh music has set into a vigorous motion that encompasses other musical horizons that has led to a significant transformation of music that is performed in Wales.2 This has included instrumental music, chamber music plus symphonic output music.3 The creation of ensembles at Welsh universities and the establishment of a national orchestra coupled with the British Broadcasting Corporation national Orchestra of Wales has given rise to an unrivalled interest in instrumental music either orchestral or chamber. Composers of the twentieth century have also added an impetus towards the interaction of Welsh classical music and music from other parts of the world. Prominent artists to have come from Wales include Mansen Thomas, Daniel Jones, Alun Hoddinott and others form the current crop of musicians. Wales has a different kind of music as compared to music from other parts of the world, that has given it the title â€Å"the land of song† , and the music is normally associated with deep male voice exemplified in bands and choirs such as the Treorchy Male Voice Choir. In the twentieth century, an upsurge of national and international acts such as the Manic Street Preachers that sang a new crop of music quite distinct from the usual Welsh tunes. The Welsh songs in the twentieth century and beyond have been characterized by narratives done in dramatic fashion, contrasts and climaxes that may be thrilling in nature. These are performed by bands composed of people who appreciate brass bands and their percussive effect. In the twentieth century, the importance of music and its performance in the Welsh society especially in the education sector has been emphasized through different media and performances. Different researchers have shown that the music is developed with a deep focus on festivals, brass bands, choirs composed of males and emergence of mixed choirs. Other modes include the development of music competitions co vering Welsh music and their performance at all stages in the society. At the beginning of the twentieth century and beyond, Wales has seen an upsurge music groups playing rock and pop through groupings, ensembles, bands or individuals.4 Individuals include such persons as Dave Edmunds, Shakin Stevens and Shirley Bassey who have revolutionized the music society in Wales. Groups of singers include john cale of the Velvet Underground while popular bands in Wales include the Amen Corner, The Alarm and many other groups. The Welsh National Eisteddfod5 is a major festival that provides an opportunity for the Welsh to celebrate their culture especially their music. It is normally held every year and in different venues and every or most members of the Welsh community gather to watch harpists and bards perform songs whereby the singers are accompanied by harps and the performance is competitive.6 In Wales, most of the choirs are male dominated that have been known to belt good tunes around the world. One of the best-known male choir bands of the twentieth century that has promoted the virtue of Welsh music is the Treorchy and the Morriston Orpheus male voice choirs that have toured the whole world with great performances. Recently, other choirs have come up and grown popular, for example the

Brand Audit Research Paper Example | Topics and Well Written Essays - 1250 words

Brand Audit - Research Paper Example However, with appropriate brand audit the particular brand will get more strength to retain its strong brand image within the market. Introduction: There are many cases in the industry where the business got badly affected for the major brand failures and for these factors the main reason would be the lack of initiative in brand audit process. Target is a brand which is into the retailing. It has to be remembered that a retail store sales products which are of different brands. Target retail is a chain which is selling multi branded products in their stores. In this case many brands are associated under one name and that is the reason auditing of the main brand Target is an important factor to be taken seriously to measure the ultimate output in a quantitative manner. Brand audit and background analysis of the Brand Target: The brand is the name, logo or some marks associated with the product which distinguishes the product from the other identical products (Clifton, Simmons, and Ahm ad 2009, 23). According to Martin Jelsema 1 the six major factors for the brand evaluations are brand matrices, brand positioning, market segmentations, internal strength of the brand, brand personality and differentiators which differentiate the brand from the other competing brands. The brand audit is basically the valuation of the brad in a quantitative manner. ... As an example brand equity can be stated as the strong mental association within the consumers related to the specific brand. It also can be associated with the aggregate value of the brand in the customers’ mind (Majumdar, 2009, 3). Customers are the assets of the companies and the brand identity and the brand equity relates closely towards the customer equity. The brand Target has a great brand value among the customers of Australia. There are some factors which are closely related to the evaluation of the brand Target and they are, value equity, relationship equity and the brand equity. The customer centric approach of the retail brand Target is the key of the success. The Brand Target was founded in early 1925 and from that time it is growing with a great pace and in the present time the brand operates as a subsidiary of the company named Coles Group Limited (Target Australia private Ltd.). The company has a great existence in the market as the brand name of Target and it has also created great brand equity in the country side of the Australia with the brand name of Target Country Stores. However, the mother brand Target is having more than 290 stores in all over Australia (History in the making: Target). The Target Australia Private Ltd has shown a great endeavor towards building the brand and more importantly it has got a sustainable market capitalization within the Australian consumers for many years. Brand Culture: The brand culture is a structural function which creates the identity of the brand for a long term within the organization. The proper culture shows the ultimate path for the improvement. The brand culture has got a great significance in the industry for the last few decades